Brand Ambassador

Laura Hietaranta, a 20-year-old professional tennis player from Lappeenranta, Finland, is making her mark both on the court and in the world of fashion. Currently residing in Helsinki, Laura is in her second season on the professional circuit, with three singles and eight doubles titles under her belt. She holds a WTA-ranking of 362 in singles and 289 in doubles.

Laura’s tennis journey began at age seven, inspired by her grandfather and her idol, Rafael Nadal. Among her career highlights, she recalls making it to the Wimbledon girls' doubles finals in 2021 and playing in all the Grand Slam tournaments as a junior.

Recently, Laura has embraced a new role as the brand ambassador for Finnish jewelry company, Atelier Torbjörn Tillander. "I feel honored to be part of this partnership," she says. "We share the same values and work ethic." Laura particularly cherishes the newly designed shoe jewelry with her initials, which she wore while representing Finland in Billie Jean King Cup in Moldova.

Laura’s style on and off the court is a reflection of her strong and bubbly personality. She enjoys incorporating jewelry into her everyday look. "I wear the necklace and earrings both on and off the court. It’s empowering as a female athlete to wear jewelry on the court and feel confident," she explains.

She believes sport-inspired jewelry is meaningful for athletes, providing confidence and a sense of identity. Laura aims to play in all the Grand Slam tournaments and break into the top 100, with an ultimate goal of reaching the top 20 in the WTA rankings. Representing her country in the Olympics is another dream.

"I’m truly honored to be sponsored by Atelier Torbjörn Tillander. It’s not only the beautiful jewelry that draws me to their company; it’s the professionalism, ambition, and work ethic," Laura emphasizes. With high goals and a determination to improve every day, Laura Hietaranta is a rising star in tennis and a beacon of inspiration for those who appreciate the blend of sports and fashion.¨

Follow Laura here